E-commerce major Flipkart has launched India Art House, an exclusive online store offering sellers a platform to promote regional products.

“With over seven million artisans, India is globally known for its unique artifacts and traditional products. India Art House aims at bringing products from artisans under one roof and offer them access to a wide set of customers across geographies,” Flipkart chief business officer Ankit Nagori said in a statement.

Through this store, customers can shop from a range of crafts, home décor and furnishings, paintings and handloom items, he said.

Flipkart currently has products from over 15 regions in India and it aims to introduce more over the next few months, making it the go-to store for original and authentic Indian handicraft products, Nagori said.

With over 10,000 hand-made and traditional handicrafts products in the store, customers will now be able to browse and shop for skilled crafts from specific regions of their choice, he said.